Philip Paul

Client Overview: Philip Paul is a family-owned car dealership based in Oswestry. Established in 1988, they extensive automotive experience has enabled them to find the best used car for hundreds of drivers. Their customers return time after time, safe in the knowledge that they’re getting a quality used vehicle that serves their motoring needs.

Challenge: Philip Paul approached Rural Clicks, seeking assistance in expanding their brand awareness for their car sales, but also increasing the awareness of additional services they offer. They recognised the potential of leveraging social media platforms to reach a broader audience.

Implementation:

1. Engaging Content Creation: We developed a content calendar tailored to Philip Pauls’s brand identity and target audience. This included behind-the-scenes glimpses of the team, available stock and offers, along with engaging video content of their services.

2. Social Media Advertising: Leveraging Facebook and Instagram’s advertising platforms, we crafted targeted ad campaigns to reach potential customers within the desired demographic. Ad content highlighted Philip Paul’s commitment to offering a complete car purchasing and maintenance service.

3. Personalised Approach: We emphasised the personal touch in their content strategy, showcasing the faces behind Philip Paul and sharing authentic stories that resonated with their audience. This approach aimed to build trust and establish a connection with potential customers.

Results: Over the course of the 90-day strategy, we achieved significant results for Philip Paul:

• Content Impressions: The content reached an impressive 135,010 people, an increase of 20% in comparison to previous months, meaning the Philip Paul brand reached new customers across Shropshire.
• Content Interactions: Content across Facebook and Instagram received over 2,500 interactions, this is a massive increase of 47% in comparison to previously, demonstrating the effectiveness of our personalised content strategy..
• Paid Ad Campaign Performance: Across 3 campaigns, with a reach of over 80,000, resulting in 2,100 link clicks, which averaged a cost-per-click of £0.22 across all 3 campaigns. Demonstrating the effectiveness of utilising a tailored campaign approach.