Cambrian Hearing

Client Overview:

Cambrian Hearing is a family-run practice in Oswestry, offering independent hearing aid advice and services. Led by experienced audiologist and hearing aid user Laura Stone, they provide ear wax removal, hearing tests, and guidance on private vs NHS hearing aids, delivering personalised care throughout each patient’s hearing journey.

Challenge:

Cambrian Hearing needed a user-friendly website for appointment bookings and a free online hearing test. They also required an SEO strategy to improve visibility for key search terms and attract a wider audience.

Implementation:

1. Website Design:

   We developed a bespoke, easy-to-navigate website, enabling online bookings and providing access to hearing tests. The design highlighted Cambrian Hearing’s professional and personal approach.

2. SEO Strategy:

   We implemented a 6-month SEO plan, including on-page optimisation and a content strategy targeting a range of relevant keywords, alongside regular content updates.

Results:

Our SEO efforts and website design delivered measurable improvements for Cambrian Hearing:

• Top-10 Ranking Keywords: We achieved top-10 search engine rankings for 80 key terms, significantly boosting Cambrian Hearing’s visibility for relevant search queries.
• Click Growth: The website saw an average monthly growth in clicks of 28.76%, driving more traffic to appointment booking pages and the online hearing test.
• Impression Growth: The site achieved an impressive 47.67% average monthly increase in impressions, showing a marked rise in how often Cambrian Hearing appeared in search results.

By developing a tailored website and executing a successful SEO strategy, we helped Cambrian Hearing establish a strong online presence, making it easier for local patients and those further afield to find and engage with their services.