Case Study
The Meat Man
Client Overview: The Meat Man is a family-owned business specialising in high-quality meats sourced from local farms and suppliers. Based in Oswestry, they have a strong commitment to providing premium products while supporting local producers. Selling their quality meat both online across the UK, and locally via their Oswestry based store.
Challenge: The Meat Man approached Rural Clicks, seeking assistance in expanding their customer base and increasing sales. They recognised the potential of leveraging social media platforms to reach a broader audience.
Implementation:
Engaging Content Creation: We developed a content calendar tailored to The Meat Man’s brand identity and target audience. This included behind-the-scenes glimpses of the farm-to-table journey, customer testimonials, recipe ideas, and interactive polls to encourage audience participation.
Social Media Advertising: Leveraging Facebook and Instagram’s advertising platforms, we crafted targeted ad campaigns to reach potential customers within the desired demographic. Ad content highlighted The Meat Man’s commitment to quality, freshness, and community support.
Personalised Approach: We emphasised the personal touch in their content strategy, showcasing the faces behind The Meat Man and sharing authentic stories that resonated with their audience. This approach aimed to build trust and establish a connection with potential customers.
Results: Over the course of the 90-day strategy, we achieved significant results for The Meat Man:
- Facebook and Instagram Interactions: Total interactions across both platforms amounted to 7,644, indicating a high level of engagement with The Meat Man’s content.
- Reach: The content reached an impressive 260,900 people, expanding The Meat Man’s brand visibility far beyond their local community.
- Link Clicks: A total of 124,000 link clicks were generated, driving traffic directly to The Meat Man’s online store and increasing the likelihood of conversions.
- Paid Ad Campaign Performance: The targeted ad campaigns reached over 66,473 individuals, resulting in 6,730 link clicks. The cost per link click averaged at £0.21, demonstrating the efficiency and effectiveness of the advertising strategy.
